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中國講師網首屆營銷沙盤模擬經營大賽圓滿落下帷幕

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  • 發布時間:2019-07-09 10:16:24
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中國講師網首屆營銷沙盤模擬經營大賽圓滿落下帷幕

  管理者和經營者有什么不同?

  作為企業高管,你是否知道老板看重什么指標?

  銷售應該如何報價?低價的訂單是否有利可圖?

  公司到底如何才能賺錢?什么訂單才是好訂單?

  價格高低與付款快慢,應該如何選擇?

  業務活動中的哪些行為會引發公司的風險?

  這些問題的答案不經過市場檢驗有答案嗎?

  當然有!

  商業運營沙盤模擬經營。

  什么是沙盤模擬經營?

  沙盤模擬經營又叫沙盤演練、沙盤推演,是通過引領選手進入一個模擬的競爭性行業 ,由選手分組建立若干模擬公司,圍繞形象直觀的沙盤教具,實戰演練模擬企業的經營管理與市場競爭,在經歷模擬企業4-6年的榮辱成敗過程中提高戰略管理能力,感悟經營決策真諦。沙盤模擬比賽以一套沙盤教具為載體,覆蓋了企業運營的所有關鍵環節:戰略規劃、市場營銷、生產組織、采購管理、庫存管理、財務管理等。

中國講師網

  5月11日,中國講師網特邀劉寶林老師作為導師舉辦了首屆商業經營沙盤大賽。來自各大企業的管理者及優秀員工所組成的5組參賽選手在中國講師網演播室展開激烈競爭,角逐冠軍。究竟誰是此次決賽的贏家呢?靜待揭曉。

中國講師網

  為期一天一夜的比賽拉開序幕,所謂制勝有道,把握戰略,實時應變,揣測敵意,融會貫通方能立于不敗之地。4年企業經營模擬,實戰砥礪,整場決賽在驚心動魄,緊張刺激的氛圍下進行。是出奇制勝,劍走偏鋒,兵行險著,孤注一擲還是循規蹈矩,步步為營,伺機而動,一切皆在參賽選手的一念之間。

中國講師網

  選手們非常投入,每一步都思前想后。前人戰場使“孫子三十六計”,今有商場用“商戰三十六計”。時間的一分一秒過去,給選手帶來煎熬的同時也增添了比賽的激情,比賽正白熱化地進行。

中國講師網

  “敵無我有,敵有我優”,搶占市場,市場博弈,專業競能,收集信息,分析數據,做出抉擇,如履薄冰。在市場上的每一筆生意都是一場戰爭,只有穩健決策、深謀遠慮,才能在商場中立于不敗之地。

  經營過一天一夜的激烈對抗中,選手們體驗了完整的企業經營過程,感悟正確的經營思路和管理理念,培養企業資源規劃的能力,激發工作熱情。經過比賽前期的培訓訓練,交流討論,團隊磨合,比賽現場中國講師網負責人員的盡職用心,中國講師網首屆商業經營沙盤大賽圓滿落下帷幕。

  以下是此次決賽的比賽結果:

中國講師網

  最佳團隊合影

中國講師網

  比賽雖然已經落下帷幕,但是通過此次比賽,相信每個人對于提高分析解決問題的能力,塑造“寬容、誠信、守法”的職業品質,為各行各業培養管理復合型人才,完善的經營戰略規劃、科學的資金預算控制、精細的生產計劃安排、熟練的市場營銷技巧、團隊內各崗位出色的分工與協作都有所收獲,有所感悟。


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