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6個點教你選擇靠譜的投資項目
2019-06-27 10:32:06 作者:謝繼東 瀏覽次數:18

人加上事兒,這是我們判斷項目的兩個公式。——謝繼東


事兒要三有


這個空間是我們要判斷的,這個事兒是不是在這個區域里面,這是關于項目本身的判斷,就是事兒的判斷。


1、有利潤


有利潤代表了這個項目的一個成熟程度和競爭的一個酷烈的程度,利潤越微薄說明這個行業越成熟,它的競爭越酷烈。


2、有前景


這代表了一個市場的消費增長空間是否足夠大。


3、有優勢


這個非常的重要,這個事兒是不是能做,叫做有優勢。


這個事兒本身它既有錢賺又有未來的可期,但是你不能做,換句話說你沒有具備核心能力,你也沒有辦法。


人要三看


人是特別得復雜的,那么人我們看什么呢?也看三點。


1、看發心


《華嚴經》里有句話叫做“不忘初心,方得始終”,這個初心就是他的發心。


換句話說他想干啥,他到底想干什么,所以這第一個要看發心,這是非常重要的。


因為人做的一切事情,都是圍繞目的進行的,都圍繞著這顆心進行的。


所以目標是為目的配套的,我們做什么事情的目標都離不開目的本身,這個目的本身就是他的發心,它也代表了一個人的企圖心。


2、看擔當


當別人給我們投資的時候,如果我們感受的是一種信任帶來的一種壓力,那這種壓力就會轉換成動力;


就會把事情做得更好,就會更加地兢兢業業,就會在花每一分錢的時候,要比花自己的錢還謹慎。


所以要看一個人的擔當,他有了擔當,他能夠把別人的信任轉化成巨大的動力,否則他如果沒有擔當,那么他就會胡來。


我和我的團隊分析的在2016年倒下的843個項目時候,我們發現其中95%以上,都是創始人倒在膨脹的路上。


有擔當還有第三個好處,就是他如果這個方向不對,這個方向他做錯了,他會別尋他路,他再找一條路把這個項目做好。


3、看能力


最后才看他實體面的東西,因為這個東西是由上面兩點撐起來的。


能力是眼下的,你能干啥是眼下的,但社會在進步,你的能力不進步不行,能力它是不斷增長的靠什么?靠發心靠這種愿力。


其實今天我們看到的能力,首先可以說都不太可靠,為什么?


因為我們社會在進步,我們從心里面迸發出來的那個愿力有沒有,如果有的話,我們的能力就會隨之而提高;


如果沒有,那今天有效的能力未必就是明天他可以成就的一個基石。


因此,這個能力要看他發心,為大眾的發心為事業的發心,那么他能力一般走不偏;


如果他是為了自私自利,為了見利忘義,為了就是賺錢,他肯定也賺不到錢;為什么?


因為他的發心不當,它限制了他的能力的發展,所以能力我們把它放在第三位的。


小結


如何選擇投資項目,看兩個方面,一個是事兒的利潤、前景和優勢,再來,看人,他的發心、擔當和他的能力。


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