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石建鵬:【網絡營銷實戰系統】—打造賺錢機器

石建鵬:【網絡營銷實戰系統】—打造賺錢機器
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【網絡營銷實戰系統】

           ——打造賺錢機器

 

【參加網絡營銷實戰系統您能夠獲得什么?】

1.       網絡營銷定位,該做的就做到極致!

2.       網絡營銷模式,雙線營銷系統打造!

3.       網絡高效轉化率,搭建營銷型網站!

4.       搜索引擎優化,教你不花錢做廣告!

5.       整合推廣系統,迅速搶占網絡市場!

6.       網絡輿情監控與危應對,后顧無憂!

7.       網絡團隊建設與運營,讓賺錢持續!

 

【網絡營銷實戰系統課程大綱】

授課流程

一、             網絡營銷定位,該做的就做到極致

網絡營銷核心競爭力分析

網絡營銷盈利模式定位

網絡營銷核心產品定位

網絡營銷核心客戶定位

網絡營銷差異化營銷定位

講授與提問、案例分析

 

 

二、             網絡營銷模式,雙線營銷系統打造

網絡營銷與實體營銷環環相扣

從地面渠道購買吸引轉向網絡購買 

從網絡平臺吸引到地面渠道購買

規避傳統與網絡的價格矛盾

講授與提問、演示、演練、案例分析

 

三、             網絡高效轉化率,搭建營銷型網站

營銷型網站技術要求

營銷型網站關鍵詞布局

營銷型網站的優化

如何提升網站的公信力?

如何提升網站的成交力?

如何提升網站的傳播力?

情景模擬、案例分析

 

四、             搜索引擎優化,教你不花錢做廣告

關鍵詞分類與運用策略

1)       泛關鍵詞 

2)       長尾關鍵詞 

3)       問題關鍵詞 

4)       借力關鍵詞 

5)       核心關鍵詞

關鍵詞網站建設中的應用

關鍵詞網站內部優化中的應用

關鍵詞網站外部推廣中的應用

關鍵詞分析工具-找到適合你的才重

情景模擬、案例分析、演示、演練

五、             整合網絡推廣系統,迅速搶占網絡市場

品牌營銷10招

渠道借力優化技巧:

l         打造營銷型博客五大步驟與技巧

l         問答與百科推廣的秘密

l         文庫與詞條的效果轉化技巧

微博營銷技巧

微信營銷技巧

QQ營銷技巧

郵件營銷技巧

整合營銷技巧

新聞營銷技巧

軟文營銷技巧

論壇營銷技巧

視頻營銷技巧

情景模擬、案例分析

 

六、             網絡輿情監控與危應對,后顧無憂

網絡“危”與“機”

危機干系人分析與傳播途徑

輿情監控的技巧

建立危機預警機制

危機處理的應對策略

網絡危機處理技巧

情景模擬、案例分析、演示、演練

 

七、             網絡團隊建設與運營,讓賺錢持續

團隊建設遇到的困境

確立團隊的共同愿景

建設優秀團隊的基本方法

網絡營銷團隊構成 

網絡團隊培訓體系 

確定工作流程

高效管理 

工作考核

情景模擬、案例分析、演示、演練

八、             資源整合營銷

 

TAG: 網絡營銷解決方案最好的國際貿易網站

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