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《企業文化管理》

《企業文化管理》
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《企業文化管理》培訓提綱

【主講老師】朱鳳仙  實戰管理培訓專家
   【課程受眾】公司老總、副總、部門經理等中高層管理人員、有培養價值的基層骨干和員工
   【課程時間】2天 / 3天  
   【授課方式】案例體驗+實戰方法+錄像觀賞+角色扮演+提問互動+分組討論+精彩點評
   【授課特色】氣氛活躍互動,內容啟發頓悟,方法實用可操,設自由問答時間解決實際困惑
   【課程背景】
    您企業的產品形象及員工行為展示出的風氣好嗎?

您企業建立起與客戶的良好關系了嗎?

您企業實現了“上下同欲”的氣勢了嗎?

您企業在建章立制和規范管理上各部門各層級統一認識了嗎?

為了更好的解決企業的工作方向、力度、深度和方法上存在的差異,實現企業科學、有序、規范的管理,調動員工的積極性,增強員工的凝聚力,統一認識“企業是什么?”,企業需要文化管理培訓。

【課程收獲】

通過對企業文化管理問題的分析,厘清思路,找到關鍵點,認知企業文化管理的基本思路和工作意義。認識企業文化管理的工作實質,工作對象、工作核心和工作重點。厘清不同管理層級在企業文化管理工作中的角色定位及工作價值。掌握企業文化管理的方法論和工作流程,尤其深刻領會企業文化動態管理的實質和方法。統一組織內部中高層管理者對企業文化管理的認識并達成共識,為企業文化管理工作的有效執行與實施奠基。

【課程大綱】:

模塊一: 企業文化基礎知識

第一單元:企業文化的基本含義

第二單元:企業文化的核心內容

第三單元:企業文化的其他內容

模塊二:企業文化管理實戰

第一單元:解讀梳理內容

第二單元:診斷定位

第三單元:文化手冊

第四單元:4R生根模型

第五單元:系統持續提升的關鍵

模塊三: 企業文化的沖突

第一單元:企業文化沖突的體現

第二單元:文化沖突中的文化差異根源

第三單元:企業文化整合的模式

第四單元:企業跨文化差異的研究

第五單元:并購后的企業文化管理

模塊四: 企業文化的重組

第一單元:企業文化重組的層次

第二單元:企業重組中文化整合

第三單元:企業重組必然帶來文化重組

第四單元:推進文化重組方法



TAG: 公司企業文化項目管理培訓

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