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領域講師recommend

《新經濟時代下企業商業模式創新》

《新經濟時代下企業商業模式創新》
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課程內容:

課程深度研究當前時代背景下的社會特征,使用大量實證案例全方位、全過程、全階段、系統化詮釋企業戰略運籌的核心系統——商業模式設計系統,全面分析了企業戰略規劃的要素和步驟、商業模式的價值和設計體系、商業模式贏利點的設計與重組、商業模式創新過程中遇到的問題與突破對策,從方法論和工具集的角度,結合國內外經濟環境深入淺出、系統性闡述創新性戰略規劃的規律和方法,對于當下挑戰與機遇并存的環境下,中國企業穿越危機、逆勢崛起,具有極強的現實指導性和操作性。

課程安排:

一、商業模式原理

1、創新與企業核心競爭力建設

1-1戰略規劃與優化

1-2微笑陷阱與戰略突圍

2、商業模式體系

2-1看不見的手:商業模式

2-2商業模式的涵義與特征

2-3商業模式的競爭與演變

2-4商業模式設計優化流程

案例:LAFASO:跨越3、4、5媒體的商城攻略、德清源:循環經濟探索、類DELL企業:輕資產與虛擬經營、工廠與渠道:危機里的反向OEM

二、商業模式設計與優化

1、商業模式贏利點設計與重組

1-1長板原理:贏利點梳理

1-2基礎產品模式:贏利點轉移

1-3混業創新模式:贏利點創新

1-4客戶解決方案模式:贏利點優化

1-5從產品到服務變遷:贏利點延伸

1-6贏利點多元化:贏利點設計與重組

2、商業模式核心關鍵要素

2-1相關利益者權益設計

2-2戰略聯盟與戰略擴張

案例:中移動與中影、收費與免費報紙、九陽、愛彼西、海爾、九禾、虎牌電務、IPTV營銷落地、麥當勞與中石化、固特異輪胎

三、商業模式可持續性創新

1、商業模式創新的問題和對策

1-1搶占先機:市場反應快

1-2縮短交貨:產銷流程快

1-3IT應用:信息傳遞快

1-4迅速圈地:規模擴張快

2、商業模式創新的問題和對策:控制與反控制

3、22種經典商業模式解析

4、陽光總在風雨后:危機里的大國崛起

案例:海爾、百麗、中國動向、ZARA、麗華快餐、浙江新華書店、蒙牛

5、企業生態圈建設


TAG: 商業模式營銷戰略規劃

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