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營銷策劃界的比爾蓋茨
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新媒體營銷與微信運營

新媒體營銷與微信運營
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打電話時說是在講師寶看到的,價格更優惠!
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第一講:新媒體與微信營銷新趨勢

(1)未來的生意都在掌上

(2)新媒體及微信營銷優勢

(3)新媒體營銷與微信運營的結合

(4)步步為營:微信營銷七步法

(5)xxx公司產品營銷特性分析


第二講:新媒體營銷及微信運營邏輯

(1)品牌定位:屌絲or高富帥?

(2)品牌策劃:讓用戶參與眾包

(3)品牌形象:塑造內容網紅形象

(4)品牌傳播:事件營銷與娛樂營銷

(5)活動營銷:通過線上線下活動傳播

(6)網絡分銷:選擇最適合的網絡分銷方式


第三講:微信營銷吸粉

(1)線下吸粉的方法與技巧

(2)微信朋友圈吸粉方法大全

(3)微信朋友群吸粉方法大全

(4)微信個人公眾號吸粉方法

(5)本地化QQ群吸粉方法大全

(6)網絡社區或社群吸粉方法大全


第四講:微信朋友【圈】的互動營銷

(1)朋友圈不是產品傾銷地

(2)捕捉熱點吸引用戶關注

(3)尋找用戶痛點深入人心

(4)激發情感挖掘感恩之心

(5)發掘笑點博得用戶歡心

(6)觀點要獨特,原創備受尊重

(7)編排要講究,細節決定成敗


第五講:微信朋友【群】的互動營銷

(1)至少三人入群形成映襯

(2)先搞定群里的意見領袖

(3)朋友群管理規定的推行

(4)精確定位話題分享內容

(5)激發群內用戶主動參與

(6)整合外部專家客串分享


第六講:話題營銷與微信溝通技巧

(1)鮮明而有正能量的主題

(2)個性化明顯的熱點人物

(3)聚焦矛盾和沖突的故事

(4)給出好建議增加實用性

(5)新穎可視化的傳播方式

(6)提出好問題引發好奇心

(7)巧妙承接客戶的群發言

(8)群留言敏感話題的引導

TAG: 網絡營銷解決方案最好的國際貿易網站

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