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品牌創意策劃人
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解密創意

解密創意
分享到:


【8:30-9:30
【規則】創意生成的普遍法則

1 創意地圖——創意的起源
2 創意從分析開始——創意生成

3 看見你的創意人群——從市場調查開始

4 從小學、初中、高中的物理、化學……中再出發——運用你所了解的知識

【9:30-9:50
EX:創意工具1 表格創意法(個人)


【10:00-10:50
【腦洞】一句話進戲——創意的九九歸一

【10:50-11:20
EX:創意工具2 發散創意法

1、提出問題  2、分解問題  3、列出選項  4、要素擇優
5、確定方案


【11:20-11:30休息

【11:30-12:00發散創意法小組提報 ,每組5分鐘
打分方式:老師10分,小組間互投,第一名加5分

【13:00-13:50
【技巧】創意人,當不凡
1 把握節奏
2 口號萬歲
3 創意“滅霸”
·尋找沖突——問題中的創意
·研究效果——錯位中的創意
·舉個例子——沒有不可能
·編個故事——情緒撩人
·角色轉換——模仿,是動物的天性
·性感依舊——永遠不過時的好方法

【13:50-14:00休息
【14:00-14:30
EX:創意工具3 腦圖創意
打分方式:老師10分,小組間互投,第一名加5分

 
【14:30-15:30
【運用】運用你的大創意
1 鎖定目標——找到空白,頂進去
2 市場調查,你信嗎?——老樹開新花
3 說什么不重要,怎么說才最重要——翻出新意
【陷阱】無趣和誤區
1 不要碰的東西——創意陷阱
2 圖片的重要性

【15:30-16:00
EX:創意工具4 論開頭腦風暴的正確打開方式
打分方式:老師10分,小組間互投,第一名加5分

【16:00-16:30
總結+彩蛋
課程總結
彩蛋:50個創意模板


TAG: 品牌與營銷咨詢人力資源咨詢

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