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電子商務與網絡營銷

電子商務與網絡營銷
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一、理論篇

 

1、電子商務概述及發展趨勢

   1.1、美國、英國、澳大利亞、日本、韓國等發達國家電子商務的發展狀況分析;

1.2、以上國家發展趨勢及其發展戰略;

1.3、中國電子商務發展現狀與未來發展分析;

1.4、行業電子商務的發展與分析;

 

2、電子商務技術及其應用框架

2.1、電子商務技術基礎

2.1.1 Internet 基礎知識

2.1.2  EBXML技術

2.1.3 Web-Services 

2.2電子商務技術的應用框架

2.2.1電子商務架構原則

2.2.2體系結構

 

3、電子商務與網絡營銷的關系分析

3.1電子商務的交易模式

3.2 網絡營銷是電子商務的重要內容

 

二、實踐篇

 

1.網絡營銷的常用工具和方法

1.1 網絡營銷的常用工具。

1.2 網絡營銷的常用方法

1.3 無線網絡營銷

 

2.企業網站建設如何配合網絡營銷

2.1 網站建設對網絡營銷的影響

2.2 網絡營銷導向的網站建設一般原則

2.3 常見的忽略營銷導向的網站建設

 

3.搜索引擎營銷

3.1 搜索引擎對網絡營銷的價值

3.2 搜索引擎營銷的原理、模式

3.3搜索引擎廣告策略

3.4搜索引擎營銷中的客戶行為

3.5搜素引擎營銷的效果分析

 

4.郵件營銷 

4.1郵件營銷=垃圾郵件?

4.2 許可郵件營銷的基本原理及形式和過程

4.3 開展郵件營銷的基礎條件

4.4郵件營銷的細節決定成敗

 

5.WEB2.0與網絡營銷

5.1 WEB2.0的基本思想與技術

5.2 RSS營銷基礎

5.3 博客營銷及方法應用

 

6.網絡廣告基礎

6.1 網路廣告及其主要形式

6.2 網絡廣告的本質特征及其網絡營銷價值

6.3 網絡廣告策略

6.4 網絡廣告的影響因素及措施

 

三、案例分析及探討

7.1網站推廣

7.2網絡品牌建立

7.3信息發布與傳遞

7.4在線客戶服務與客戶關系

7.5網上銷售渠道

7.6網上促銷

7.7網上調研

數十個著名網絡營銷公司分析與點評

結束

 

TAG: 網絡營銷解決方案最好的國際貿易網站

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