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擅長領域:銷售技巧、大客戶營銷、營銷渠道
講師特點:上海入微企業管理咨詢有限公司首席咨詢架構師,談判專家,10多年企業營銷高管經驗,上海交通大學、上海財經大學特聘講師,6年專業咨詢顧問,13家企業常年營銷管理顧問(包含四家上市公司),銷售管理成熟度評估SMME創造者。 專注銷售領域,提供專業化、系統化解決方案。 課程特色: 1、課程風趣幽默,語言犀利詼諧,互動充分; 2、課程案例極為豐富,大量管理咨詢案例; 3、課程會以解決問題為導向; 4、核心授課策略:學員實戰營銷案例分析。...詳細介紹
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  •   因為中國的企業,絕大多數還是處在發展或上升的階段,企業實力和規模都很有限,在這種情況下,如果貿然采取多產品策略,而不培育自己的戰略單品,往往會面臨很大的風險。   一方面,企業財力、物力、人力都有限,開發多種產品組合,勢必會在單個產品方面投入有限;那么,這種未能集中企業資源去打造的產品群...
  •   所有企業都高度重視管理層的戰略思考能力和執行力,從廣義來說,落實戰略的能力也是執行力的重要表現。這一方面說明中國企業的戰略意識大為加強,另一方面企業在如何使戰略落地方面也面臨不少困擾,也可以說是如何強化執行力的問題。...
  •   做營銷,廣告窄告的完美結合   大家都知道自己現在處于一個什么樣的時代,說實在的就是一個數據營銷時代,那么怎么做營銷,有人會說打廣告,對,大家都在做。但是相對應的大家應該要知道除了廣告,對應的應該還有窄告。接下來陳文學?講師分享的是如何結合廣告窄告做好營銷。...
  • 在銷售培訓中,有一個很重要的關鍵詞,叫做客戶需求。 我們要根據客戶需求,給客戶提供專業的解決方案,獲得客戶信息,最終達成交易。 但是,客戶需求究意是什么呢? 很多時候,我們以為已經最大限度的滿足了客戶的需求,但最終還是沒有成交,我們的產品不錯,價格不高,服務感覺也不錯,為什么客戶就不跟我們合作呢? 本篇文章跟大家深度剖析一下客戶的需求。...
  •   作為一名管理者,我創造了一種能夠讓員工發現其潛力并因此提高其績效的氛圍。你如何管理員工?接下來我們一起來看看成功者是如何管理和引導員工的?   1:授權   如果管理者關注員工的優勢,他們的敬業度會提升61%。...
  •   執行力決定了工作的質量。而真正的執行力,是在不違反公司制度,嚴格按流程執行的情況下,在規定的時間內作出公司想要的結果。   從這個判斷標準來看,很多人雖然作出了所謂的業績,但其實并不具備執行力,因為他們沒有按流程執行。我們必須要牢記,執行力只有一個標準,那就是流程。脫離了這個標準,就不會有執行力。...
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